Countdown presents A slice of supermarket life: consumer trends, how to work with Countdown, and what does this mean for you and your product?
Nikhil Sawant, Countdown / Progressive Enterprises, Merchandise Manager Perishables & Deli
The food industry continues to move at a rapid pace and the latest consumer trends particularly in health and wellness, are encouraging a lot of change. Consumers have more choice than ever before and with about three million shoppers visiting our stores every week, Countdown, is constantly refining their strategic approach to continue to give their customers more choice and products that they want.
In this seminar, Nikhil Sawant, Countdown’s Merchandise Manager will give us a taste of what consumers are looking for when they shop with us every day. He will present on the hottest food trends and what he is seeing in a swiftly evolving marketplace. He will also give you an insight into what this means for your product and how to get your products onto the shelves at Countdown.
With more than 14 years experience at Countdown, Nikhil Sawant, started out on the shop floor, and he knows first hand what resonates with customers.
As one of Countdown’s senior Merchandise Managers, he meets regularly with small and large suppliers, is constantly making ranging decisions based on customer research as well as reviewing overseas trends to ensure that Countdown is offering their customers the latest products. Nikhil is also a regular judge for numerous food industry events such as the NZ Food Awards, and NZ Cheese Awards.